By Don Tapscott
This article explores all features of the networked company global, from the significance of belief within the digital association to the altering nature of shopper relationships, to ways in which businesses can generate price via their highbrow resources.
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The new approach has been most successful in the Net environment because of the turbulence and fast pace of change there, but Iansiti and MacCormack argue that the foundations for this approach exist in a wide range of industries where the need for responsiveness is paramount. Let me add to their insights that most productsfrom cars to soap will be infused with information, knowledge, and Net-based services. Most products and services will increasingly have some Net-based component for which merging development and implementation will be critical.
What works for business will likely work well to cut costs and create Page xx new value propositions for citizens. The result is a blurring of government with other elements of the economy. What does it mean to be a ''manufacturing" company in the new economy? One-third of the cost of a Boeing 777 is software. So Boeing is dearly in the software business, and the new value leader in creating aircraft might be a company with leading-edge software development capabilities, such as Microsoft, EDS, Andersen Consulting, or IBM.