Download Doing E-Business: Strategies for Thriving in an Electronic by David Taylor PDF
By David Taylor
Recommendations for changing into a completely useful E-businessThis publication offers executives, managers, and marketers with useful principles and strategies that might aid them increase the way in which they enforce and deal with E-commerce and E-business. The authors were E-business technique experts for over a decade, and this ebook is predicated on their reports operating with 1000's of Fortune 500 businesses and dot com startups. The ebook is full of examples of ways businesses throughout industries have used the net to promote in business-to-business E-marketplaces, in addition to direct to shoppers, and the issues they've got encountered within the strategy. The publication additionally covers many issues that different E-business books leave out, together with the impression of the Net's underground economic climate and the way to contain consumers emotionally with an internet business.David Taylor and Alyse Terhune (Stamford, CT) based eMarket Holdings, LLC, an E-business process consulting enterprise in 1999. they've been e-commerce and e-business experts for over a decade, essentially at Gartner staff, Inc.
Read or Download Doing E-Business: Strategies for Thriving in an Electronic Marketplace (Upside Books) PDF
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Extra resources for Doing E-Business: Strategies for Thriving in an Electronic Marketplace (Upside Books)
Sample text
They want positive assurance as to exactly how and when their problem will be handled, and they want this in real time. S. government’s Uniform Commercial Code (UCC) Regulation E, the act that sets a $50 consumer liability limit on credit card transactions. But exercising this protection is still a hassle. Therefore, merchant guarantees will definitely separate the wheat from the chaff and create an opportunity for financial institutions to offer third-party guarantee services. By 2002, one of the major factors used to rate Web businesses will be the strength of their guarantee and whether the guarantee is offered in conjunction with a third party.
It is also important to understand that as consumers become more powerful, they become increasingly distrustful of those who provide content. They have learned that, all too often, content providers are motivated by some hidden relationship between themselves and their partners or affiliates. , a small membership fee). Empowered consumers are looking for more control over their environments, and control over media is one important aspect of this. , from Philips and Panasonic) that give viewers a set of tools and services to control what they watch and when.
Some Web consumers are also becoming jaded. They have seen it all. They’ve checked out the price comparisons, they’ve read all the information they care to read about products, they’ve seen all they eye-catching video and graphics, they’ve read objective referrals in newsgroups and chat rooms, and, of course, they get lots of notifications of special promotions via e-mail. qxd 10/24/00 6:00 PM Page 21 E-Consumers: Power to the People ➤ 21 marketing pitch to these jaded consumers. For example, the web site for Slim Jims—the stick-of-meat product— reflects the aggressive, cynical attitude of its youthful target audience very well.