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By Prof. Zheng Qin, Dr. Yang Chang, Prof. Shundong Li, Dr. Fengxiang Li (auth.)

E-Commerce Strategy builds know-how and sharpens readers' realizing of the major concerns approximately e-commerce concepts. To hyperlink idea of e-commerce technique with perform within the actual global, it brings jointly theoretical views in keeping with educational study, built-in use of applied sciences and big quantity of situations, specifically these of China. with reference to the cutting edge technical criteria and frameworks, it proposes strategic research from a technical viewpoint. The publication is meant for postgraduate scholars in e-commerce and laptop technological know-how in addition to executive officers, marketers and managers.

Prof. Zheng Qin is the Director of software program Engineering and administration study Institute, Tsinghua college, China; Dr. Shundong Li is a Professor on the university of machine technology, Shaanxi basic collage, China; Dr. Yang Chang and Dr. Fengxiang Li are either examine Assistants on the university of software program, Tsinghua collage, China.

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Scientific and technological strategy. In 2000, the government invested $850 million in information technology and telecoms and provided $110 million to develop the second generation of the Internet, which established the material foundation for the development of e-commerce. 1, up by 17%. Soon after President Obama took office in 2009, he signed the “American Recovery and Reinvestment Act of 2009”, which introduced a stimulus package with a total amount of $787 billion. Obama thought America’s advantage in the Internet was being lost and the most advanced and modern information infrastructure needed to be developed as soon as possible, in order to support medical information, the smart grid, education, and broadband.

In short, the United States can gain sustainable and competitive advantages in the economy, science and technology and ensure its hegemonic status in the world. S. e-commerce strategy definitely complies with the national strategy. S. e-commerce strategy was originated and formed in the Clinton administration. One reason is that Clinton was very successful with the economy. S. government achieved a financial balance, even a surplus. The other reason is that e-commerce was just in its infancy in the Clinton period.

And the research institutions of large enterprises are the backbone of applied research, accounting for three-quarters of the national research. The USA is the leader in many areas such as space science and technology, information science, environmental science and technology, biological engineering, materials science and technology, agriculture, manufacturing and so on. America is the most advanced country in the world in the field of information technology. S. information technology and information industry achieved rapid development.

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