Download Mobile Marketing An Hour a Day by Rachel Pasqua PDF
By Rachel Pasqua
Pass from 0 to sixty with this sensible ebook that is helping you craft and set up cellular advertising options for every thing from model construction to guide iteration and revenues. As a part of the preferred homemade, Hour an afternoon sequence, this new e-book is stuffed with suggestion, functional tips, and step by step strategies you could placed to take advantage of at once. begin leveraging location-based advertising and marketing through Foursquare and Yelp, see easy methods to arrange and deal with cellular trade, and check out such applied sciences as QR codes, ambient communique (RFID and Bluetooth), cellular broadcasting, and extra.
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Extra info for Mobile Marketing An Hour a Day
Example text
Com), which was modeled on the 140-character limit of text messaging, also generates a lot of traffic from mobile users. Twitter is heavily integrated into Android, iOS, and Windows Phone, which enables users to easily tweet from a variety of functions on these smartphones. Facebook enjoys a similar integration on these three platforms. The key takeaway here lies in the changing nature of communication. As mobile users increasingly rely on platforms such as Facebook and Twitter to exchange messages, it has made communication on connected devices both more social and more public.
These changing patterns are opening new doors for marketers. Your job is to figure out how to walk through them and reach the engagement that lies on the other side. Just remember: it’s about the people using the devices, not the devices themselves. The emergence of a two-horse race, at least in the United States, will ease some of the burden on marketers, but it won’t necessarily resolve the problem of intra-platform fragmentation. This isn’t really a problem for Apple because of the limited number of iPhone models in circulation, the generally highly structured schedule of software updates, and high upgrade rates.
7 ■ T H E G L O B A L R I S E O F S M A RT D E V I C E S It’s easy to get sidetracked by the massive user numbers in emerging markets, particularly in countries like China and India, because they suggest such a tantalizing opportunity. But they merit a closer look because there is significant variation in terms of spending power and the sophistication of consumers and their devices not only across regions but also within individual markets. So, for example, the mobile opportunity in South Africa will differ from the rest of sub-Saharan Africa, just as the opportunity for reaching urban consumers in Shanghai or São Paulo will differ from the prospects of targeting their rural counterparts.