Download Publishing and the Advancement of Science : From Selfish by Michael Rodgers PDF
By Michael Rodgers
Well known technology books, promoting of their millions — even hundreds of thousands — aid us savor breakthroughs in knowing the wildlife, whereas highlighting the cultural value of medical wisdom. Textbooks carry those related advances to scholars; the scientists of the next day. yet how do those books turn up? And why are a few of them so spectacularly successful?
this is often the 1st ever insider's account of technology publishing, written through an editor in detail all for the e-book of a few of the main well-known bestsellers within the box. Michael Rodgers finds the tales at the back of those striking books, offering a behind-the-scenes view of the realm of books, authors and ideas. those bright and interesting narratives light up not just the demanding situations of writing approximately technological know-how, but additionally how publishing itself works and the inventive collaboration among authors and editors that lies at its center.
The booklet (like a lot of these it describes) is meant for a large readership. it is going to curiosity humans in publishing, previous and current, and likewise teachers and scholars on publishing classes. Scientists exploring territories open air their very own speciality will get pleasure from it, whereas there's beneficial suggestion for these making plans their first well known ebook or textbook. it is going to additionally attract readers with a humanities history who, discovering the suggestions of technology interesting, need to know extra approximately how they're constructed and communicated.
Readership: most people and scholars who're drawn to the connection among technological know-how and publishing.
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Extra resources for Publishing and the Advancement of Science : From Selfish Genes to Galileo's Finger
Sample text
This is the OUP, the memo reminded us, and in such matters we should be 02MRM228x152-015-032_Layout 1 22/11/2013 13:43 Page 18 18 ‘beyond reproach’. But the most memorable example illustrating the temptation sometimes to consider taking things a little too far comes from a few years later. It was customary to have the Press Christmas card use an illustration from an OUP book published during that year, and inside would be a scholarly caption describing the picture.
I spent a lot of time with him that week. He showed me the ropes, such as getting me registered at the BA’s Press Office. He advised me not to wear the Press lapel badge: one can find oneself in an unplanned conversation, he explained, and people will be on their guard if they see the badge; without it they are more likely to be open with you. And throughout the week there were the anecdotes: the people and the incidents from his life in the world of science. We met at every BA meeting throughout the s and always there were the anecdotes.
He had not just a sense of humour but a real sense of fun; his smile and his chuckle were infectious. He always wore the same clothes: dark blue suit, blue shirt, dark tie, black shoes (except at Flamborough, at the Crowthers’ summer residence, when it was black trousers and navy blue fisherman’s sweater). I spent a lot of time with him that week. He showed me the ropes, such as getting me registered at the BA’s Press Office. He advised me not to wear the Press lapel badge: one can find oneself in an unplanned conversation, he explained, and people will be on their guard if they see the badge; without it they are more likely to be open with you.