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By Albert N. Greco
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1 Source: Book Industry Trends 1993 (New York: Book Industry Study Group, 1993), pp. 3-28 through 3-30; Book Industry Trends 1995 (New York: Booklndustry Study Group, 1995), p. 3-28; Book Industry Trends 2003 (New York: Book Industry Study Group, 2003), p. 241. *Indicates BISG estimate. S. 40 Source: Book Industry Trends 1994 (New York: Book Industry Study Group, 1994), pp. 3-3 through 3-30; Booklndustry Trends 1995 (New York: Book Industry Study Group, 1995), p. 3-28; Book Industry Trends 2003 (New York: Book Industry Study Group, 2003), p.
43 THE CHANNELS OF DISTRIBUTION Sales to Wholesalers and Jobbers One of the most important channels is the invisible but highly significant whole salers and jobbers niche (supplying titles to general retailers, colleges, libraries and institutions, schools). 35%). 7 million in 2002 because of some seismic shifts and consolidations in the independent dis tributor sector. 3. CASE STUDY: THE CHANGING LIBRARY MARKET FOR BOOKS Libraries comprise a significant but declining niche for book sales. A review of the six sales categories tracked by BISG indicated that libraries and institutions generate consistently the highest average dollars-per-book unit.
If this trend continues unabated, and it appears it will for the foreseeable fu ture (through 2006 and possibly 2010), online journals will grow in importance, di minishing the importance of print journals and depriving publishers of needed revenues because online subscription fees are lower than print subscription fees. " This approach provides a librarian with a plethora of intriguing options. A survey could be undertaken to ascertain the most frequently used serials and those that merely attract dust.