Download Web 2.0 2003-08 AC (After Crash): The Resurgence of the by Dermot McCormack, Aspatore Books Staff PDF
By Dermot McCormack, Aspatore Books Staff
ExecEnablers: internet 2.0, written by means of top expertise visionary Dermot McCormack, outlines the way forward for the net and expertise economic system and the way marketers, traders, executives and shoppers can take boost of the possibilities. imagine the web financial system and e-Commerce are lifeless? you are mistaken! the 1st section of the web economic climate has come to an finish with the dramatic fall within the markets, despite the fact that section (Web 2.0) is simply getting began and should take form even more carefully over the following couple of years. during this publication, Dermot McCormack essentially outlines the explicit developments, demanding situations and possibilities for firms, shoppers, the inventory marketplace and marketers. A serious learn for each CEO, govt, investor, advisor, entrepreneur and somebody attention-grabbing in profiting on a qualified or own point within the subsequent part of the web and know-how economic system.
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Additional resources for Web 2.0 2003-08 AC (After Crash): The Resurgence of the Internet and E-Commerce
Example text
Everybody has to have customized products or services. Companies can accomplish this by leveraging the one-toone effect of the Internet. Cell phone companies allow you to pick your own plan, choose the design and color of your phone, design your own logo, and download your favorite song as a ring tone. We can customize an entire financial services package just for our lifestyle and ourselves. 0 with percentage rate, logo, and payment due date. A company customizes its offerings by taking what its customers need and giving it back to them in real time.
0 It sounds obvious, but bears repeating, that great companies create great products, provide great customer service, and efficiently generate revenue and profits from these endeavors. 0 complements and changes our customer-focused endeavors. These ideas are not new; successful businesses have thrived for years on these principles. What is new is that these principles have gained more relevance and momentum with the advent and adoption of the Internet by consumers and corporations alike. But this is only the beginning.
0 these days, from Citibank to Joe’s limo service, markets on the Internet. The direct channel, once the sole realm of catalogs and 800 numbers, is moving more and more, each day, to the Web. If I drive by a billboard for a certain product on the way home from work and see a TV commercial for the same product that evening, which leads me to buy that product in a store the next day, it is quite difficult for a marketer to link all these pieces together. 0. Marketers will be able to tell in real time the interactions individuals are having with their creative units and identify the sales and leads associated with those interactions.