Download Web Design and Marketing Solutions for Business Websites by Kevin Potts PDF

By Kevin Potts

The top company web pages serve their readers with powerful content material, well-architected layout, and attention on usability, clarity, and accessibility. This e-book covers the basic points of establishing an internet site that works for the corporate, no longer opposed to it. It covers the necessities of sturdy copywriting, after which dedicates a number of chapters to designing user-centric approximately, services and products, and aid sections.

Your viewers come in your website simply because they're drawn to your online business and are for this reason capability clients. This ebook covers making the most of that site visitors through increasing the companys tale via a company web publication and utilizing testimonials, case experiences, and different third-party validation to enhance the promoting message. With this data it is possible for you to to create and preserve a hugely specialist, polished company site.

While a lovely site is key for any glossy enterprise, growing it's only a small piece of the web technique. This publication additionally discusses web optimization, utilizing email and RSS to speak with shoppers and clients, and ads the company area with paid seek placement, on-line banners, textual content hyperlinks, and extra. the first subject is utilizing your company site to marketplace the enterprise successfully, from designing clever product pages to writing compelling email newsletters. This booklet explores these rules and gives compelling recommendation on the way to take complete benefit of the net as a advertising medium.

In this publication you are going to find out how to:

  • Implement top practices in company website design, with a spotlight on universal sections similar to approximately, services, customer service, and more
  • Use e mail and RSS advertising and marketing to stick involved with consumers and prospects
  • Apply basic and potent search engine marketing innovations to push your site better in seek engine results
  • Advertise the positioning via electronic mail, paid seek placement, banner advertisements, and more
  • Write expert, obtainable, and usable pages to make your web site on hand to everyone

Summary of Contents

  • Chapter 1: Overview
  • Chapter 2: Content
  • Chapter three: Accessibility
  • Chapter four: structure and Navigation
  • Chapter five: The Homepage
  • Chapter 6: The approximately Section
  • Chapter 7: items and Services
  • Chapter eight: self reliant Validation
  • Chapter nine: the company Blog
  • Chapter 10: buyer Support
  • Chapter eleven: Contingency Planning
  • Chapter 12: Legalese
  • Chapter thirteen: seek Engine Optimization
  • Chapter 14: Outbound Marketing
  • Chapter 15: on-line Advertising
  • Appendix: Resources

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Go with a respected name in hosting. Media Temple, Rackspace, Go Daddy, and DreamHost have all been in the game a long time, possess large customer bases, and boast good support. Too many small hosts have unreliable uptime and questionable customer service. Summary Your corporate website is a complex beast, subject to the whims of management, marketing, your own design tastes, and customer feedback. When building or redesigning your site, it is critical to keep the company’s primary objectives in the forefront of design activity, and let the form follow the function.

If nothing else, the constant business activity keeps web designers in business as companies constantly find themselves needing to rebuild or reinvent their websites in order to accommodate the influx of technology and branding clout. This is a very situational redesign. When a company swallows another one whole, like Oracle did with PeopleSoft in December of 2005, little can be done to stop the identity from being assimilated. However, in the case of Sprint and Nextel, the merger blended the two identities to create a unified public face and eventually a whole new website highlighting the dual offerings under one domain, as shown in Figure 1-3.

Html), which he later expanded upon in a book. It describes a feature of statistical distribution where the bulk of the population is found in the long trailing end of the graph. qxd 8/6/07 3:59 PM Page 23 CONTENT marketing economics has been tossed aside. The Web has leveled the playing field, and any company can serve any customer with an Internet connection, at any time of day, and from any part of the world. No longer must you buy Tide detergent. A simple search for “laundry detergent” brings up dozens of alternate brands eating away business from Procter & Gamble, many of them from Internet-only mail order companies.

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