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Networking removes these barriers by enabling the skill sets of people from different functions to be brought together to form a virtual team in which the talents and skills of others can be blended and directed at pursuing the best market opportunities or devising breakthroughs in costeffective logistics. Whereas, in the past, organizations attempted to cover all possible contingencies by instituting detailed policies and procedures, narrow job descriptions and detailed departmental charters, peer-to-peer networking is focused on the cross-functional leveraging of the ideas, observations, knowledge, and visions of the firm's people resources in the quest for competitive advantage [22].

Screens will be tremendous computational power that will enable viewers to search through vast databases by answering multiple-choice questions, and point and click at product and service selections with a remote control. Such systems could also comparison shop, displaying the names of merchants offering the mix of price, quality, and service that most closely matches the consumer's needs [16]. The ability of today's enterprise to respond effectively to the five distribution dimensions forms the benchmark measuring competitive survival.

20. Norman F. " APICS: The Performance Advantage 34--36 (February 1994). 21. David F. " Production and Inventory Management Journal 22-23 (Second Quarter, 1991). 22. Charles M. Savage, Fifth Generation Management. Burlington, MA: Digital Press, 1990, pp. 152-156. 23. Richard J. Schonberger, Building a Chain of Customers. New York: The Free Press, 1990, p. 90. 24. Christopher Gopal and Harold Cypress, Integrated Distribution Management. Homewood, IL: Business One Irwin, 1993, pp. 136-137. 25. Richard J.

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