Download E-Commerce 2016: Business, Technology, Society by Carol Traver Kenneth C. Laudon PDF
By Carol Traver Kenneth C. Laudon
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Additional resources for E-Commerce 2016: Business, Technology, Society
Example text
Social networks such as Facebook, Twitter, YouTube, Pinterest, and Tumblr, which enable users to distribute their own content (such as videos, music, photos, personal information, commentary, blogs, and more), have rocketed to prominence. Never before in the history of media have such large audiences been aggregated and made so accessible. Businesses are grappling with how best to approach this audience from a marketing, advertising, and sales perspective. At the same time, the traditional desktop platform and Web browser that most consumers have used to access the Internet in the past is being augmented by mobile devices such as smartphones and tablet computers, and mobile apps.
5, they are warned and may be dropped if they don’t improve. Anything less than a 5 is a sign to the company that something was not right about the ride experience. Customers are also rated with a 5-point system. Drivers can refuse to pick up troublesome customers, and the Uber server can delay service to problematic people with low ratings or ban them entirely. Uber does not publicly report on how many poorly rated drivers or passengers there are in its system. Academic articles have found that in similar on-demand companies, such as Airbnb, there’s a built-in bias for both sellers and buyers to give good reviews regardless of the actual experience.
Uber is not an example of “peer-to-peer” e-commerce because Uber transactions involve an online intermediary: a third party that takes a cut of all transactions and arranges for the marketplace to exist in the first place. Uber has disrupted the traditional taxi business model because it offers a superior, fast, convenient taxi-hailing service when compared to traditional taxi companies that rely on the telephone, a central dispatcher using antiquated radio communications to direct cabs, or, as in many urban areas, customers standing on street corners frantically waving their hands.