Download E-Leaders (Express Exec) by Peter S. Cohan PDF
By Peter S. Cohan
Quickly perception into incomes difficult forex make the most of the InternetCovers the major parts of the pyramid of internet enterprise versions, 9 net enterprise segments, and 6 center innovations for taking advantage of the InternetExamples and classes from a number of the world's such a lot winning e-leaders, together with GE, Dell, Cisco structures and NTT DoCoMo, and concepts from the neatest thinkers, together with Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael MandelIncludes a thesaurus of key innovations and a accomplished assets consultant
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5bn to its profits in the process. Customer information Here is another intangible asset that e-commerce can convert into added shareholder value. Web-based personalization allows consumer marketers to use the Web to learn about a consumer’s preferences and interests. When a consumer makes a purchase, the marketer can then use knowledge of these preferences to recommend additional items that people with similar interests have purchased. With personalization technology, such recommendations have a very high chance of being followed.
One solution to this problem is to use authentication technology. While information security has always been a concern, e-commerce opens up the risk of information security breaches to a larger number of individuals both inside and outside the company. To combat such problems the policy-based network security management products offered by software firms enable companies to secure their information assets from theft and tampering in an integrated fashion. Finally, e-commerce introduces new control problems.
Does the Internet protect against the threats of globalization or does it exacerbate them? » Does the Internet hinder or help managers to take advantage of the opportunities created by globalization? 3 39 Access in emerging economies, 1995. 7 » Should globalization be subsumed by the Internet in consideration of corporate strategy or should the Internet be the driving force? » What is the best roadmap for integrating globalization with the Internet in formulating corporate strategy? » How can the costs and benefits of these factors be measured?