Download Google Analytics: Understanding Visitor Behavior by Justin Cutroni PDF
By Justin Cutroni
Make the most of Google Analytics' robust and unfastened instruments to appreciate precisely how clients behave once they stopover at your web site or use your internet program. This hands-on consultant exhibits you ways to probe basic site visitors, advertising and marketing, and ecommerce info with those instruments, and teaches you ways to complement them with components and exterior instruments if you happen to are looking to dig even deeper. you will additionally how one can create customized experiences to research particular concerns.
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Additional info for Google Analytics: Understanding Visitor Behavior
Example text
InsertBefore(ga, s); })(); Every time _trackPageview() executes, a pageview is created by sending the data to Google Analytics (step 4 in Figure 3-1). Remember, each pageview includes many, many dimensions, like the visitor’s IP address, city, country, region, etc. info page the visitor was looking at is captured in a dimension called page. You can use the page dimension to create many of the reports in the Content section of Google Analytics. Figure 3-4 shows some sample data from the Top Content report.
When you want Google Analytics to do something, you add, or push, a command into the queue. The standard page tag adds the first two methods to the queue for you. The first method is _setAccount(). This method links the data collected from your site to your Google Analytics account using a unique number. The number is found directly after the “UA-”. Once the _setAccount() method has been added, the tracking code knows where to send all of the data. The second method, _trackPageview() is the part of the code that collects information about the visitor, stores it in cookies, and sends the data back to Google.
This will have an impact on other configuration settings, like goals and funnels, which we’ll discuss in Chapter 7. info You can execute _trackPageview() anywhere you can execute JavaScript. So, if you place _trackPageview() to the onclick attribute of an image, a pageview will be created in Google Analytics when a visitor clicks on the image. How will the pageview appear in Google Analytics? By default, it will use the request URI value. However, if you pass it a value, you can name the click anything you want.