Download Internet Strategies: A Corporate Guide to Exploiting the by D. Stroud PDF
By D. Stroud
The web demanding situations many simple assumptions concerning the constitution of commercial tactics, channels of distribution, product advertising and marketing, competitiveness and source administration. It locations new calls for on corporations and people opting for approach and course. There are instruments and ideas that could permit managers to stand those demanding situations and provides them a few appreciation of the implications of this new expertise. during this ebook, Dick Stroud seems on the company implications of the net at a strategic point. with no going into technical info, he seems to be at what's riding the improvement of the web and the way it could actually effect on a couple of points of an organisation's operations. He then defines recommendations that may be followed and descriptions the advantages and weaknesses of every, delivering the diagnostic instruments to allow managers to make judgements approximately their very own companies.
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Additional info for Internet Strategies: A Corporate Guide to Exploiting the Internet
Sample text
There is no reason why the Internet will not suffer this same fate. One can already see the headlines, 'the Internet doesn't live up to its expectations'. No doubt T-shirts are already being printed saying, 'I am not connected to the Internet' . Falling share prices of the Internet wonder stocks. Reality must catch up with the amazing share values of some of the Wall Street glamour stocks. All of the value of these companies is based on future earnings expectations. In the world of the Internet the future comes around very quickly.
Is obtaining global market research data relevant to your business? It may be that because of the characteristics of your business the sampie size in any global research will give meaningless results. For instance, a major survey has been published which looks at the use of the WWW across the European countries. The number 52 • • • • • INTERNET STRATEGIES of respondents in Germany was less than 200.
Many TV advertisements provide the Internet address of the sponsoring company. Only two years ago one would have seen such a dear demonstration of Internet's impact in the US but the same situation now exists in most of the European countries. The time is long gone when a company might feel it was adopting a pioneering spirit if it was to use the Internet. Attitudes are changing, so that companies now feel they are an oddity if they are unable to boast a WWW site or at least an e-mail address. These parallel feelings of having the confidence to invest (since so many others have already done so), reinforced by the unease that a company may be missing a bonanza by not having an Internet presence, are undoubtedly stimulating the take-up rate.