Download Lifestyles Related to Eating Habits in Ready Meal by Paulette Siekierski, Mateus Canniatti Ponchio PDF
By Paulette Siekierski, Mateus Canniatti Ponchio
Read or Download Lifestyles Related to Eating Habits in Ready Meal Consumption: Comparative Study Between São Paulo and Rome PDF
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The statistical technique used in this research was cluster analysis. The studies of Hofstede (1980) were of significant contribution to the advance of social psychology. There were identified four cultural variation dimensions and it was found that people may start to not behave in compliance with what was expected, in other words, going against the culture of their social group. This finding provided enough reliability to affirm that the consumer’s behavior and his perceptions also vary as a result of the differences in cultural values.
Lengardt et al. (2008) confirm the conclusions drawn by Vanhonacker et al. (2010); Guerrero et al. (2009) related to the little importance given to the food’s price, in the case of traditional products in France, Poland and Norway. The TFC also are characterized by the great value attributed to flavor and originality of food products. This means that to TFC the cost of the product is not an important attribute on the moment of purchase. Literature Review 29 With the same thought in mind, Shimp and Sharma (1987) study ethnocentrism and the preference of TFC for national products instead of foreign ones.
2009) related to the little importance given to the food’s price, in the case of traditional products in France, Poland and Norway. The TFC also are characterized by the great value attributed to flavor and originality of food products. This means that to TFC the cost of the product is not an important attribute on the moment of purchase. Literature Review 29 With the same thought in mind, Shimp and Sharma (1987) study ethnocentrism and the preference of TFC for national products instead of foreign ones.