Download Make Your Mark: The Creative's Guide to Building a Business by 99U PDF
By 99U
Finally, a enterprise booklet for makers, no longer managers.
Are you prepared to "make a dent within the universe"? As an artistic, you now not need to take a backseat. actually, stepping up and embracing entrepreneurship is the quickest path to influence. yet the place do you begin? And what units the companies that prevail aside?
To discover, we requested the intense minds in the back of businesses like Google X, Warby Parker, fb, O’Reilly Media, and extra to proportion their startup knowledge. that includes hard-won knowledge from twenty top marketers and architects, 99U’s Make Your Mark will arm you with functional insights for launching a purpose-driven enterprise, refining your product, delighting your buyers, inspiring your team—and ultimately—making anything that matters.
Make Your Mark gains contributions from: Will Allen, wealthy Armstrong, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Jane ni Dhulchaointigh, Aaron Dignan, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, David Marquet, Tim O’Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita, and Julie Zhuo. Plus, a foreword from Behance founder Scott Belsky.
Read or Download Make Your Mark: The Creative's Guide to Building a Business with Impact PDF
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Additional info for Make Your Mark: The Creative's Guide to Building a Business with Impact
Example text
We only had one single pant style, and an exaggerated boot cut at that. We didn’t offer inseams yet, so most likely you had to get the pants hemmed. We only had a handful of fabric choices, in about a dozen colors—a small fraction of what we now offer. We didn’t have denim yet, and we didn’t have khaki chinos. And there was no way to try the pants on before you bought them. Yet we saw a hockey stick–style growth ramp. How could this be? We hit a nerve with our product. A lot of men’s pants don’t fit that well.
Start-ups and entrepreneurship are all the rage. But the reality is less glamorous. Most entrepreneurs have cast off comfortable jobs to embark on years of late nights, doubt, debt, and the constant threat of failure. It takes an almost insane amount of drive to get through those years, to keep going against all odds and at the sacrifice of friends, family, and fitness. ”) That’s why the best entrepreneurs, the most successful ones, are those who saw something that was broken and had no choice but to fix it.
We didn’t begin angel investor conversations until we had tens of thousands of dollars of sales; until we knew “the dogs were eating the dog food,” as our founding angel investor, Andy Rachleff, likes to say. This is the opposite of the model where you raise seed money before you know if your product even works. We were lucky to be able to do this because Brian had saved money to invest in the working capital to start the company, and I cashed in a 401(k) to be salary-free as our CEO for the first several months.