Download Three Clicks Away: Advice from the Trenches of eCommerce by Michael Drapkin PDF
By Michael Drapkin
On the internet, you have to by no means be greater than three clicks clear of the knowledge you need3 Clicks Away can provide the collective event of 3 exotic web strategists who've led e-commerce tasks for such extraordinary companies as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This publication is a tactical advisor that demonstrates tips on how to improve e-commerce method, revamp the association in order that it could possibly aid e-commerce tasks, and deal with advanced multidisciplinary tasks. three Clicks Away offers the ideas and instruments executives and bosses have to effectively release and preserve e-commerce websites. It offers severe details on organizational, monetary, and undertaking administration strategies.
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It still feels like the user is still on the same site. qxd 36 ➤ 2/6/01 8:45 AM Page 36 STRATEGY general, this arrangement works out pretty well because the IR section of a website is pretty much a stand-alone section, so it isn’t too hard to manage as a fully outsourced service. Other portal ASPs are more granular in what they provide, meaning that they don’t provide a whole site (or “sub-site”). They just provide elements of pages that you need. Following the same IR example, there are several companies that just provide stock quotes and charts.
The navigation is the same, your username is the same, and your personal preferences are reflected. ” Portals are all about managing complexity. ” This causes some confusion because not all portals have the same functionality and business model. In fact there are as many types of portals as there are types of businesses. Let’s examine a few. , Excite, Lycos, MSN, AOL, and so forth. They are all more or less the same. In fact many of them subcontract various pieces of the portal, stock charting, to the same companies.
Essentially, B2B websites are dedicated to serving the needs of businesses that serve consumers, not the end users themselves. Think wholesale. B2C is Business to Consumer. qxd 38 ➤ 2/6/01 8:45 AM Page 38 STRATEGY lonely guys who have an AOL account and a maxed-out Visa card. Think retail. An argument that has erupted is that B2C is hard to do because the marketing and discounting/promotional costs of trying to get millions of consumers to know a brand and use a particular site are unbearable. There is no way to ever have the business turn (the buzzword for “make a profit”) because the marketing costs and the need to have special sales that destroy margins never go away.