Download Web Marketing For Dummies by Jan Zimmerman PDF
By Jan Zimmerman
Launching an internet site in your services or products doesn't instantly be certain revenues good fortune. This booklet offers the knowledge for making a strong net advertising and marketing plan, together with tips to construct a website that pulls and retains viewers. Then upload confirmed suggestions like website positioning and hyperlink campaigns, and degree your effects. profitable net advertising strategies - all inside of your budgetDiscover how you can * Make your web site seek engine pleasant * shut a sale in your website * force site visitors for your web site * Create an internet advertising and marketing plan * make the most of guerilla advertising * Maximize your advertising funds
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You also find out how to select a good domain name and become familiar with the three characteristics of successful Web design: a site that attracts new visitors, keeps them with stickiness, and brings them back for more. ” Web design reinforces the importance of self-knowledge. Be honest about your skills. Are you a programming geek? A gifted photographer? A colorful writer? Do you 42 Part I: Getting Going with Online Marketing dream in Web-safe colors, JavaScript, or Flash animation? No? Then designing your own Web site is probably not your forte.
Are you significantly higher, lower, or price competitive? What about your shipping prices? I talk more about shipping in Chapter 5, but for now, remember that high shipping costs account for 75 percent of abandoned shopping carts. If necessary, bury some of the handling and shipping costs in the basic product price and reduce the visible price for shipping. It’s very hard for your small business to compete in the market for standard goods like baby clothes or DVDs unless you have really good wholesale deals from manufacturers or distributors.
The more products they sell, the more money they lose. What a business model! While every business sometimes offers loss leaders, you have to cover the loss with profits from other products. 31 32 Part I: Getting Going with Online Marketing Placement Placement refers to your distribution channels. Where and how are your products and services available? Inherently, the Web gives you an advantage, with 24/7 hours of operation for research, support, and sales online. However, you might face distribution challenges, particularly if you’re constrained by agreement to a particular territory or are a distributor or manufacturer who plans to sell online directly to consumers.